With the price of Tomatoes touching Rs 100 a Kg , hasn’t deterred a certain section of high profile people from celebrating Friendship day by having a Spanish style  La Tomatina festival  in  a private farm house in the outskirts of Vadodara city. An estimated three tons of tomatoes were hurled by people from Vadodara, Surat and adjoining areas who joined together in this Friendship revelry, highly unmindful about the price of what they were throwing, squashing and playing with against each other. And the entry fee was a mere Rs 300 for this costly affair where neither the organizers nor the participants were regretful. The Chairman of the Gujarat Civil Supply Corporation and former Gujarat Minister, Mr Bhupendra Lakhawala and several civil groups have taken this event seriously and are planning to serious action against the organizers for wasting tomatoes in these tough times.

It may be recollected after the release of the movie “ Zindagi Na Milege Dobara “ starring Hrithik Roshan, Farhan Akhtar and Abhay Deol , where they head to Spain for a holiday and enjoy the Tomatina festival in Buneoul ,had inspired the local Hyderabad P3 circles to conduct a similar festival in 2011 , but was cancelled in the last minute as they were warned of the negative impact it would create among general public, because at that time also the tomato prices were at a high.