‘Incredible India’ mascot is Modi
posted on Nov 6, 2016 @ 4:57PM
Prime Minister Narendra Modi is set to be the mascot of 'Incredible India' campaign. This move comes in with the Tourism Ministry finally deciding to do away with plans to rope in any Bollywood stars, including Amitabh Bachchan, for the role which was lying vacant after the ouster of Aamir Khan earlier this year. The Ministry is planning to use — for radio and audio release — two types of videos of different durations where Mr. Modi has talked about the uniqueness and diversity of the various places in the country, the official said. At present, the ministry is "working on selecting the footages", the official said, adding that the campaign would be released in the next 40-45 days as the Indian 'tourism season' starts by November-end due to favourable weather as also the Christmas holidays and New Year celebrations. The official said the process of selecting the agency, which will carry out the task of running the campaign, is also under the process.