Patanjali becomes a threat to MNC’s
posted on Jan 29, 2016 @ 12:19PM
With the entry of Patanjali products from Baba Ramdev, many multi national companies seems to feel the heat. According to the market surveys, the Ayurvedic products of Patanjali were posing threat to the their alternatives. Take for example the case of `Dant Kanti’, a tooth paste from the house of Patanjali. It seems to have damaged the Colgate sales to the extent of almost 5%. It’s not just the caste of the tooth paste, from kajal to coconut oil… most of the Patanjali products were a great hit. Patanjali products are not just natural, they are even labeled with far less MRP than the rest. Products such as honey and chyawanprash which are otherwise not affordable for the lower middle class were sold at cheaper price by Patanjali. Baba Ramdev seems to have every cue about marketing. From biscuits to noodles, they have showed replacement for every popular product. From malls to television, they have proved their presence at every stage of the market. And of course, who can now deny patanjali from being a popular brand.