Ganesh (Nagarjuna) enters Vizag and settles in an apartment. After noticing the menace by Satya's henchmen, Ganesh calls up Seshu and warns him about four dates of that month - 15th, 20th, 25th and 1st (next month). He would harm and cause damage to them for 3 dates and finally would put an end to the life of Seshu on the 1st. (15,20,25 and 1 numbers displayed in 1st trailer of MASS have significance in story). The rest of the film is all about how Nagarjuna implements his strategies to scare the gang and the reason behind Nagarjuna's mission of coming to Vizag.
Analysis :
First half of the film is good. The tempo in flashback goes a bit down as most of the flashback deals with romantic episodes. The mass tempo is back in the last half an hour. First half and climax entertains the masses and the flashback episode entertains the class section. There are a couple of heart-touching episodes in flashback (Scene in which a child-beating-father calls Nagarjuna an orphan and the scene in which he joins a group of orphans and asks Jyothika to feed him too). On the flip side, Mass does not have enough popular entertainment in terms of comedy. There are no boring moments in this 2.45 Hr film though. You should watch 'Mass' on the big screen to enjoy the charming Nag in his new avatar.
TeluguOne Perspective :
Story of the film is a simple revenge taking one. Screenplay of the film is good, though appears a bit slow at times. Direction by Lawrence is commendable. A good director should have lows followed by peaks in the emotional graph throughout the film. In order to show the peaks in that graph, a director needs to deliberately bring down the effectiveness of scenes that precede those peak scenes. Lawrence has got his fundamentals right. In this film, you can see such a pattern. Here is one example: Rahul Dev forcibly kidnaps inmates from Nagarjuna's apartments. We feel that a villain kidnapping entire group of residents of an apartment, is a bit stupid. But the scene that follows compensates it, as Nagarjuna does a strategic act.