Director Tharun Bhascker, known for his unique filmmaking style, is taking on the role of the male protagonist in the Telugu remake of the Malayalam blockbuster, "Jaya Jaya Jaya Jaya Hey." This film, which became a sensation in Mollywood, explores the dynamic between a wife and her chauvinistic husband, highlighting the wife's efforts to teach her husband a valuable lesson.

Despite the original film's availability on Disney Plus Hotstar, the makers have decided to proceed with a Telugu remake, believing in the potential for a fresh interpretation that resonates with the Telugu audience. His involvement is expected to bring a new depth to the remake, considering his understanding of nuanced storytelling and character development.

The film's subject, focusing on gender dynamics and personal growth, aligns well with the contemporary themes that are currently prevalent in Indian cinema, potentially adding to the remake's appeal and relevance.

In addition to his role in the "Jaya Jaya Jaya Jaya Hey" remake, Tharun Bhascker is simultaneously working on two other films as a hero.