The movie is set in Dhoolpet, the hotbed of gudumba (illicit liquor) and Ganesh idols. Eshwar, son of a gudumba seller and a doting father, leads a chilled out life with his bunch of cronies. The first leg of the movie is straight out of a 'day in the life of a Hyderabadi', and has been captured brilliantly. Essentially Hyderabad!Eshwar's life goes for a toss after he sets sights on Indu (Sreedevi), a bike-riding, cell phone toting rich girl. An hour of juvenile romantic overtures later, Eshwar realizes that Indu is the daughter of the local MLA (producer Ashok Kumar), and she too reciprocates his feelings. Now you get the drift. The 'what the helling' sessions by the MLA and the mandatory 'I can elope with your daughter, but won't' sequences eat up a chunk of screen time.

Analysis :

Prabhas, with his ragged look, may not impress you at first but slowly grows on you. His 'abbey chal hut' attitude gels with his physique. Telugu audiences fall hook, line and sinker for actors who can talk and floor them. If he wants to set his sights bigger in Tollywood, he needs to overcome his drunken drawl. He suffers from 'performance anxiety' in some moments, but on the whole he's leagues ahead of several other newcomers as he looks rather cool with the camera.Sreedevi does a decent job too, but whether she will be able to withstand the 'Bollywood bhamalu' in terms of sheer glamour is debatable. Revathy, needless to say, underscores her presence.

TeluguOne Perspective :

Despite some cinematic flab in several places, Eshwar isn't a bad bet for a weekend, especially with so many eminently avoidable movies hitting the theaters every Friday. It is the debut vehicle of Prabhas, actor Krishnamraju's nephew, and actress Manjula's daughter Sridevi. The newcomers have neatly etched out roles and couldn't have asked for more.