Jr NTR Troubling Star Producer
on Aug 10, 2017
Until, young tiger Jr NTR ventured into small screen as host with Bigg Boss show, most of the programs from Mallemaala Entertainments Pvt Ltd telecasted in ETV such as Jabardast, Extra Jabardast, Dhee etc. garnered good TRP ratings. In fact, Mallemaala Entertainments ruled Telugu small screen for ages with these shows. In fact, there was no heavy competition for all these shows for long time.
Star producer Shyam Prasad Reddy who owns the production house is in disappointment with NTR's entry to television. Ever since, NTR started hosting Bigg Boss Show, TRP Ratings for ETV shows have been declined.
The reason is timings of Bigg Boss Show and shows of Mallemaala are aired during same time. Though NTR is not present on weekdays, his influence is still there on those days as well. Bigg Boss Show is getting excellent TVRs even on week days. This show indeed is indirectly affecting ETV shows.
As per reports, Star Maa remains as No.1 again with Bigg Boss Telugu with weekend averages at 9.8 Trp's and Weekdays with 8.3 Trp's.