Size Zero Follows Kumari In Viral Promotion
on Nov 24, 2015
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Promotion is the ultimate goal to get terrific collections on day one itself. That's why in the recent days a flopbuster like "Akhil" made nearly 10 crores share on Day one, thought it has fallen like a damp squib the next day. That's possible due to hype and promotion.
Post Akhil, the film that decoded viral promotions is Kumari 21 F. While Sukumar and his team went everywhere round the TV studios to promote the film, it's the 'dubsmash' of few heroines that got so much attention. Now, similar thing is being repeated by Size Zero film too. For the sake of Anushka, her words from the teaser, are being dubbed by celebs like Lakshmi Manchu and Rakul Preet Singh. Many other heroines are also getting ready to dubsmash it.
We have to see how far this viral promotion will help Anushka in theatres.
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