India sells cheapest Coke in the World!

 

Coca-Cola is looking to boost its sales in India by putting in place a lot of new marketing strategies. While talking to media about this the global president James Quincey said that India now sells the cheapest, most accessible Coke you can probably buy in the world.

 

In a new strategy to penetrate into the rural market the company plans to set up 'splash bar', a kiosk where a vendor dispenses Coca-Cola from a machine into small cups at prices as low as Rs 5. Servings start at 80-to-150 ml cups across brands including Coke, Thums Up, Fanta and Sprite.