Twitter announced a partnership with Google that would surface Tweets in Google search results renewing their tie-up that ended in 2011.
The deal intends to get Twitter more exposure since it’s trying to find more ways to get its public content out to the masses, so it can help solve its growth problems. This move will also help Google to get more real-time results in its search queries.
"We're excited to team up with Google to bring Twitter's unique, real- time content to Google's search results," said Twitter vice president Jana Messerschmidt.
The deal will start with search results within the Google app and mobile Web, with a desktop version coming, said Messerschmidt, adding that the feature is due to reach more countries "in the coming months." "It's a great way to get real-time info when something is happening," Google product manager Ardan Arac said in a separate post.
Microsoft's Bing search engine also has a similar function of integrating Twitter messages.
-Ratnakar
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