Star heroes wouldn't prefer even coming to TV shows until few years ago. But things have been changed in last few years. Besides giving interviews and promoting their films in small screens, few top stars are venturing into electronic media as show hosts. While Nagarjuna was the first to make his small screen debut among top stars, Chiranjeevi also enthralled TV spectators with Meelo Evaru Koteeswarudu. Daggubati Rana is also hosting a show called No 1 Yaari which is getting huge response.

Now, it's Jr NTR's turn. The young tiger is foraying into small screen field with Bigg Boss show. Many doubt, why NTR who is a star and busy actor gave his nod for the show. The actor who seems to be having a blast with the project said “I feel technology and gadgets are increasingly taking over our lives. This show actually has a huge relevance and is fascinating because it will force a bunch of strangers to live inside a locked  house with no gadgets and no access to the outside world, forcing them to forge new relationships. When I was offered the show, I said yes instantly because of the challenge it presented to me as an actor”

Alok Jain, Business Head of Star Maa commented “At Star Maa we believe in the power of innovation and as a market with a huge appetite for the new, that is what has driven us to the no.1 position in primetime today and we are fairly certain that the first season of Bigg Boss will entertain the audience like never before taking us further ahead. Bigg boss is a huge platform for us to showcase our differentiated strategy to our target audience and strengthen our relationship with them. We are in the business of entertainment and that is a promise we hold very dearly for every project we embark on“