Few directors in Telugu are no lesser to star heroes, when it comes to popularity and market stamina. And one such director is Boyapati Srinu who is known for making complete mass action entertainers. Even Rajamouli who is specialist in handling commercial subjects had lauded Boyapati as best director in current generation to deal mass films.

As we all know, Boyapati, whose last movie Sarrainodu was one of the biggest hits, is presently working with Bellamkonda Sai Srinivas for a mass entertainer film that has ensemble cast such as Rakul Preet Singh, Pragya Jaiswal, Jagapathi Babu, Sarathkumar etc.

Coming to the actual point, the yet to be titled film's ceded rights were sold for a staggering price of Rs 7.2 crores, which is far higher for a young hero film. In fact, the buyers dared to invest such big amount only believing in Boyapati stamina, especially in the ceded zone.

Usually, audience in Ceded zone prefer to watch mass entertainers and irrespective of presence of any hero, Boyapati films make strong business there. Likewise, Bellamkonda Srinivas film has also made shocking business in the territory.