Prince Mahesh Babu starrer Dookudu audio release would be covered live on MAA TV on August 7 at Shilpa Kala Vedika. The approximate cost for this audio launch would be around 10 lakhs – bare minimum. Apparently, the producers are unable to find a sponsor to support their financial requirements for this Dookudu audio launch, and as a result, the movie's audio release is yet to be finalized.

Although there's Mahesh Babu attending the audio function, there are no brand marketers who are coming forward to fund this event. So against the run of time, Dookudu audio has to be released and the producers, on the other hand, are putting pressure on director Sreenu Vytla to release the movie by August end at any cost. Mind you, Dookudu movie is the worst affected due to federation strike.