In the last week of january 1988, a historic, unprecedented meeting took place in London. It was the World Summit of Ministers of Health from 148 countries along with health experts; the first occasion when a single disease syndrome was discussed at that level. From this meeeting emerged a historic statement- the London Declaration. One of the statements included in this declaration is most relevant to the IEC concept : "In the absence at present of a vaccine or cure for AIDS, the single most important component of national AIDS programme is information and education.''

Five basic elements are important in formulation of IEC programmes for prevention of HIV/AIDS:
1    Accurate information about AIDS, the difference between HIV infection and AIDS, how HIV spreads and also, how it does not. There should then be specific information targeted to identified groups as to how HIV/AIDS can be prevented.

2    Scientific information in clear, unambiguous terms (preferably in local language) on human sexuality, especially to eliminate myths and misconceptions.
3    Information to enable enjoyment, at the same time, control sexual and reproductive behaviour and practicies so as to prevent STDs including AIDS; in accrodance with prevailing cultural and social values and ethics.
4    Sensitivity to develop a positive, sympathetic and non-judgemental attitude to HIV-infected persons and PWAs (relevant to counsellors)
5    Appreciation of individual human rights and an ability to sustain a balanced view of individual rights versus protection of the public.