Varun Tej's upcoming horror comedy Korean Kanakaraju has begun its box office journey on a promising note. After generating strong buzz with its teaser, trailer, chartbuster songs and innovative promotions, the film's advance bookings have opened with encouraging response across the Telugu states and overseas.

Premiere shows scheduled for August 6 are witnessing rapid bookings, with several shows filling up quickly. In North America, the film has already crossed the US$50K mark in advance sales, and trade expects the premieres to comfortably touch US$100K before the first show.

The positive trend comes as a welcome sign for Varun Tej, whose recent releases failed to meet expectations at the box office. This time, however, the film has managed to create genuine excitement among audiences, thanks to its unique horror-comedy premise and consistent promotional campaign led by Varun Tej, director Merlapaka Gandhi and comedian Satya.

Adding to the confidence are the early industry reports, which have praised the film's entertainment quotient. Varun Tej's dual shades as an Anantapur youngster and a Korean mobster, Satya's comic timing and Merlapaka Gandhi's blend of humour and horror are said to be among the film's biggest highlights. Thaman's music and background score have also received positive feedback.

With audience interest peaking just ahead of release, Korean Kanakaraju appears to have built the momentum needed for a strong opening. The film is all set for a worldwide theatrical release on August 7, and all eyes are now on whether the positive pre-release buzz translates into a much-needed box office comeback for Varun Tej.

Disclaimer: This article is based on discussions and information shared across available sources, social media and publicly available news items. Interpretations remain those of the users involved. Readers are encouraged to exercise discretion before drawing conclusions.