After the blockbuster success of Bison, Dhruv Vikram has officially begun work on his next project. The young actor has joined hands with leading production house Mythri Movie Makers for what promises to be a full-fledged commercial entertainer. The film was formally launched with a grand pooja ceremony on Thursday.

Interestingly, the project marks an important milestone for both the actor and the production house. It is Dhruv Vikram's fourth film as a lead actor and also Mythri Movie Makers' fourth direct Tamil production as the banner continues to strengthen its presence beyond Telugu cinema.

The film will be directed by Karan A Kumar, who has penned the screenplay along with writer Sabarinathan Muthukumar. While Dhruv has largely been seen in intense and performance-driven roles so far, this film is said to present him in a complete commercial entertainer for the first time, with the makers expressing confidence that it will appeal to a wider audience.

The launch ceremony was attended by the film's core team, with Dude director Keerthiswaran sounding the first clap, while producer Mythri Naveen represented the production house. The regular shoot is expected to commence soon.

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