Will Power Star Pawan Kalyan be brand ambassador to Airtel 3G? Well, sources say that Airtel 3 officials are planning to sign in Pawan Kalyan as their brand ambassador. Airtel 3G authorities opine that since Idea 3G roped in Mahesh Babu to target the Andhra Pradesh market, it is advisable to rope in equally or even big a star like Pawan Kalyan to counter them.

Pawan Kalyan, who is busy shooting for 'The Shadow' in Kolkata says that he's not interested in making any brand endorsements at this point of time. Sources close to Pawan Kalyan say that the actor wants to endorse brands, which have heritage and huge market value. However, Airtl 3G officials are working hard to convince Pawan Kalyan to be their brand ambassador. Pawan Kalyan long back endorsed a cola brand Pepsi but terminated due to the then cola controversy. And since then Pawan did not endorse any brand. So it'll be interesting to see whether Airtel 3G authorities can convince Pawan Kalyan or not!