Sir starring Dhanush has released on February 17, 2023 in Telugu and Tamil. The movie, produced by Sithara Entertainments and Fortune Four Cinemas and presented by Srikara Studios, got a great applause from all the corners. The performances of actors is lauded and everyone is heaping praises on Venky Atluri for doing a socially relevant film. Most of the scenes in the film are heart-touching and are relatable to many. Sir is running successfully with a positive talk from the audience. 

Today the director Venky Atluri interacted with media about the film. Talking about taking 90's timeline to narrate this story, he said "If we narrate a story well, then it connects better with the audience. Sir is set in 90s and is still relevant today. Entrance exams are there today, and the struggles are the same. Those struggles haven’t changed. Education is a basic amenity, so this story is relevant. "

Talking about his first choice for SIR, he said "During the lockdown, I watched a lot of films – Karnan and Asuran of Dhanush, and he won by heart with exceptional performances. So, I wanted to narrate the story to Dhanush, and it worked. Now we can watch content in OTT and that brought all the other language stars closer to us."

He also explained Dhanush reaction after narration with excitement, he said "He liked it instantly and clapped 3 times after the narration, and gave me his dates. He is a man of few words, but strong words."

Explaining the reception, he said "I watched the morning show in Chennai. They were clapping continuously for 10 minutes from the pre-climax to climax. I couldn’t ask for more. In Telugu, I got many calls and said I made a fantastic film. This is a universal concept. We haven’t yet anything now for Sir’s release in other languages. This film will be well received in Hindi belt too."

Talking about his next project he said "I didn’t plan it to be honest. I have to ensure that Sir reaches to maximum number of people, and then I can work on my next project. I am planning to do something edgy this time."