Super Star Mahesh Babu has been appointed as a brand ambassador for Mahindra. A new advertisement featuring Mahesh Babu is currently being shot and Trivikram Srinivas is directing this commercial. Trivikram Srinivas has become the first choice for the star heroes to direct their commercials. Earlier, Trivikram has directed Ram Charan, Jr NTR and Allu Arjun. Mahesh Babu has become the most sought after actor in south for the brand endorsements. Apart from Mahindra, currently Mahesh is endorsing IDEA, Josalukas, Thumbs Up, Vivel and Santoor. Mahesh will be joining the sets of Sukumar’s film after completing the shooting of this advertisement.