It has always been the case that various offers are usually made to increase business or to attract the crowd to a newly opened store. These attractive schemes are the main reason behind the huge success of shopping malls.

Now the trend has spread to movies. Kiran Abbavaram Vinaro Bhagyamu Vishnu Katha has announced that buy one ticket and get one free for two days on Wednesday and Thursday in single screens. But the offer is now not applicable due to technical reasons.

It means that you can happily enjoy a new movie in the theater at half rate. Even a big banner like Geetha Arts 2 is bound to follow this path due to the talk. The same was done for Shehzad in Hindi but it didn't work. 

Meanwhile, free shows for women all day together for the writer Padma Bhushan gave good results. It does not take much thought to answer why this is being done. Vinaro Bhagyamu Vishnu Katha got divided talk. Before Dhanush SIR, it didn't even stand in competition.

Even though the cart pulled well till Sunday, the buyers reported that the drop from Monday was very alarming, so they thought about it and opened this one plus one scheme. With ticket prices, the middle class audience has been reduced to ever coming to theatres.

Such things should be implemented regularly to attract them. Such marketing gimmicks have to be used to attract people in the trend of increasing OTTs, online piracy and unofficially reaching remote areas through apps like Telegram.

There is no other dimension to this. In the very first week, there is a doubt as to why such offers are so expensive. The special discounts and offers that are only for any items are gradually creeping into the movies as well. Don't be surprised if there are new schemes under the family pack in the coming days.