Hero Ram’s new movie under the direction of ‘Bommarillu’ Bhaskar has been launched today.  The pooja ceremony for was held this morning (Friday, March 09, 2012) at producer BVSN Prasad's office. Director Bhaskar met several actors and narrated this script but none of them okayed it and eventually Ram has given the green signal. Bhaskar was under huge pressure after ‘Orange’ failure and all this time he was writing and narrating the script to several heroes before Ram gave the nod. Says Bhaskar “The script has all the commercial ingredients wherein we can explore Ram’s energy levels”. G V Prakash lends the soundtrack and A Venkatesh handles the camera. A new heroine will be sharing screen space with Ram in this film.