Is Ram Charan Tej endorsing Tata Docomo? Yes, says an authenticated source. Apparently, Ram Charan Tej will be the brand ambassador of Tata Docomo in the coming season. Sources say that Ram Charan has been approached by the the mobile communication network authorities - Tata Docomo to spread the awareness about the brand in the rural markets in Andhra Pradesh and Ram Charan has agreed. This means, Tata Docomo would initiate various branding initiatives with Ram Charan, including television commercials, print campaigns, outdoors and retail front displays.

The GSM brand of Tata Teleservices (TTSL), Tata DOCOMO's ‘Keep It Simple’ campaign is a form of a stand-up comedy show with many episodes done by Ranbir Kapoor who is endorsing this brand in Bollywood and Tata will now look forward for the same with Ram Charan Tej in Tollywood. Sources further add that Ram Charan was paid around 2 crores for this Docomo endorsement. A photo shoot was also done at Novotel hotel and the commercial will be shot after Raccha movie's schedule break. Having said all these, nothing has come out officially.