It has to be someone like handsome hunk Prabhas to lead their ‘Raju’ community and Prabhas is slowly but surely building his coterie in the Telugu cinema. In an industry that is being largely dominated by ‘caste politics’ Rebel star Prabhas has stepped up to announce the arrival and continuance of his so called community. We’ve seen the ‘Kamma’, we’ve seen the ‘Kapu’, and ‘Raju’ community is the fresh one to join this community bandwagon. It was reported that Prabhas was grooming his community people including Siddharth Rajkumar about their acting and career turning roles.

You can spot people like Prabhas, Subbaraju, Krishnudu, Ram Gopal Varma, Sunil, etc in this category and the latest entrant into this series is Siddharth Rajkumar. This young hero is making his debut with ‘Keratam’ and he has all the support from the above mentioned biggies in the form of brand community tag. Needless to expound, it was rebel star Krishnam Raju, who has soaked the seed of his group of people and the contemporary generation Prabhas is carrying from where he left. That’s alright! But can Prabhas withstand competing with the likes of Allu’s and NTR’s? It’s not going to be easy!