Pawan Kalyan upcoming movie "Panjaa" recently released teaser response has been overwhelming already and Panjaa mania has started all over as fans have started to bask on Panja merchandise in the form of specially made T-shirts, belts and caps boasting Panjaa logo. The producers of Panjaa movie launched the frist merchandise store at Cinemax yesterday. However, the online purchase is not available now as its taking longer than expected to fix the issue. Pawan Kalyan’s Panja movie is directed by Vishnuvardhan and jointly produced by Neelima Tirumalasetti and Shobu Yarlagadda. Adivi Sesh, Sarah Jane and Anjali Lavania are playing other important character.