Akkineni Nagarjuna starrer 'Bhai' movie has been formally launched today at Annapurna Studios today morning. Richa Gangaopadhyay has been paired as heroine opposite to Nagarjuna and Devi Sri Prasad is the music director for 'Bhai'. Veerabhadram, who has earlier directed 'Aha Naa Pellanta' and 'Poolarangadu' is the director for this film. Nagarjuna is also producing this film under Annapurna Studios banner and the actor will be simultaneously shooting for his 'Love Story' movie with Nayanatara.