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One needs to have a super strategy to market their films at box office. And if there is anyone highly specialised in that, it's none other than Bollywood Baadshah Shahrukh Khan.
From "Happy New Year" and "Chennai Express", SRK started this trend of dubbing them into Telugu and Tamil, and releasing them on same day here in local tinsel towns. For his upcoming movie "Fan", he's applying this strategy on a bigger scale. There is only one song in that movie, titled Fan Anthem, and now SRK got that song dubbed into many languages like Tamil, Bengali, Marathi, Gujrathi and also Bhojpuri.
For Tamil, Baadshah dedicated that song to Rajni, calling himself as a huge fan of him. For Gujrati, he says he's the biggest fan of Mahatma Gandhi. Giving a reason for becoming fan of particular place and person, he released the Fan Anthem in those languages. Now, he might dub the film in all these languages and release. What could be any mind blowing strategy than this?
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