Prince Superstar Mahesh Babu stars in Fair and Lovely Max Fairness for men. Reports say that Mahesh Babu, Fair and Lovely company are working on Economics to find out the feasibility of Mahesh Babu endorsing Fair and Lovely Max Fairness for men.

Fair and Lovely earlier roped in hero Nitin as brand ambassador, but due to second thoughts, Fair and Lovely is expressing interest in Mahesh Babu for the ad campaign in AP. It seems that there was no increase in the sales after Nithin endorsing the product and as such they decided to rope in Mahesh Babu. Also, Mahesh Babu, Fair and Lovely ad combination might sound sensible since Mahesh Babu looks tall and handsome and also has all the qualities of a hero.

Mahesh Babu reportedly charged 2 crores from Fair and Lovely, and both the parties are working on the cost benefit analysis to lock Mahesh Babu as Fair and Lovely brand ambassador. Fair and Lovely Brand, Mahesh Babu can work to further push their brands into the masses and enhance their visibility and market space in Andhra Pradesh.

Further, it is also reported that Fair and Lovely even approached Nagarjuna for a price of Rs. 1.5 crores. However, looks like Mahesh Babu, Fair and Lovely deal might be closed shortly and we are expecting the official confirmation.