Young Tiger Jr NTR is playing triple roles in his upcoming film Jai Lava Kusa. The character Jai which has negative shades was introduced recently with a teaser. Directed by Bobby and produced by Kalyan Ram, buzz is extremely positive on the film. In fact, distributors are enthusiastic to acquire rights for their territory as to cash in on the craze.

As per trade sources, Jai Lava Kusa Krishna and Guntur rights were sold to S Creations for whopping Rs 12.6 crores. The price is much bigger to superstar Mahesh Babu's Spyder which is also slated for release during Dussehra.

Jai Lava Kusa entire Andhra pre release business will be around Rs 50 crores. The movie is expected to make Rs 120 crores worldwide business which is highest ever in NTR's career. Let's hope, NTR will continue success saga with Jai Lava Kusa!