Narne Nithiin, NTR's brother-in-law has impressed everyone in MAD. The actor next under prestigious GA2 Pictures is a wholesome entertainer in the backdrop of Godavari. The film is produced by talented producers Bunny Vas & Vidya Koppineedi. It is directed by debutant filmmaker Anji Kanchipalli.

The filming has wrapped up, and post-production is currently underway. In the meantime, the promotional campaign kicked off with a hilarious title announcement. A phone call involving producer Bunny Vas, hero Narne Nithiin, heroine Nayan Sarika, and director Anji Kanchipalli unveils the movie's title.

The call starts with the producer pressing the director for the movie's title. Growing tired of the director's repeated "AAY" responses, the producer adds the hero and heroine to the conversation. The situation becomes comical as the team misunderstands "AAY," thinking it's just a typical response from Godavari people.

Filled with the producer's witty remarks and fun meme references, the title announcement concept video entertains everyone. A small glimpse of our legendary actors "AAY" moment is surprising and it concludes with the announcement that the film's first look will be released on March 7th.

Ace producer Allu Aravind presenting the film. Ram Miryala is scoring the music. The film is slated for Summer 2024 release.