Daggubati Rana new Telugu movie Naa Ishtam shooting on May 6 and this Naa Ishtam Telugu movie is Rana's 4th movie. Rana is being paired up with Genelia in this youthful entertainer, for which rana has completed the costume trails.

After Dum Maro Dum and Nenu Naa Rakshasi debacle, Daggubati Rana Naa has quickly shifted focus on Naa Ishtam movie. Review on Nenu Naa Rakshasi Telugu movie were pretty poor and Rana was being criticized for his lackluster performance during emotional scenes and dance. As such, Rana has to do lot of homework on Naa Ishtam movie to deliver a hit – mind you, Dabbugati Rana is yet to prove his commercial feasibility and let's hope Naa Ishtam movie could be the one. Naa Ishtam Telugu movie is directed by Prakash Tholeti and produced by Paruchuri Kiriti under United Movies banner.