Natasimha Nandamuri Balakrishna is currently busy shooting for his new mass entertainer movie in the direction of Puri jagannadh. The shoot of the film is going on in a specially erected colony set in Aluminum factory in Hyderabad. 

Muskaan is finalized to play one of the heroines and speculations were rife that, Amala Paul would play main heroine in the film. However, sources close the film inform that, Shriya Saran who acted alongside Balakrishna in the films Cheenakeshava Reddy and Gautamiputra Satakarni will romance the latter for the third time.

Balakrishna portrays the role of a gangster in the movie bankrolled under Bhavya Creations Banner. Anup Rubens is the music composer. As announced by Puri, the film tentatively titled Ustad will release on September 29th worldwide.