Contrasting perceptions are a familiar sight everywhere and creative field is no exception. In what could snowball into a bitter outcome, highly placed sources say that hero Venkatesh is planning to set up his own production house. Venky, who is into the mid 40s, is facing tough competition from the Generation X heroes and the actor thinks its time he experiments on different movies like Bollywood's Tara Zameem Par'. Unless or until Venky enacts in a unique script, there's no easy-breathing for the actor.

However, brother Suresh Babu is in no mood to take any risk by producing Venkatesh's experimental movies. The ace producer is pretty contended accumulating wealth through distribution and not venture in producing movies. Now this prompted Venky to take the aerial route and float his own production firm and start producing movies.