Producer Naga Vamsi appears to have struck gold with Suriya's Viswanath and Sons. Riding on the phenomenal success of Suriya's Karuppu, the upcoming project has reportedly witnessed a surge in its pre-release business, taking its overall valuation close to the ₹300 crore mark.

Trade circles suggest that the film's theatrical, non-theatrical and digital rights have together generated business worth nearly ₹300 crores. The impressive figures are largely being attributed to the renewed market confidence in Suriya following the blockbuster performance of Karuppu, which significantly boosted his commercial standing across territories.

Industry reports further indicate that the strong deals have translated into an estimated profit of around ₹90-100 crores for producer Naga Vamsi even before the film reaches theatres. Such healthy margins underline the confidence distributors and streaming platforms have shown in the project.

The combination of Suriya's resurgent box-office pull, the scale of Viswanath and Sons, and the aggressive demand for its rights has turned the film into one of the biggest pre-release business success stories in recent times. The numbers also reflect how quickly a blockbuster can reshape an actor's market value.

While the makers are yet to officially comment on the business figures, the trade buzz surrounding Venky Atluri directorial Viswanath and Sons has only heightened expectations. After Karuppu revived Suriya's box-office momentum, all eyes are now on whether the upcoming film can justify its massive valuation with a strong theatrical run.

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