Telugu movies ace producer Dil Raju know about media and its value better than anybody else as he has always had cordial relations. Contrastingly, his 'O My Friend' movie hero Siddharth hardly spares a thought on media and never considers them. He, in fact, went on to make some derogatory statements about a private Television News Channel  some time back. Freshly, it seems that the fourth estate is not covering any of Siddharth's events or programs in which he is participating it seems. Knowing that this would badly affect his movie, producer Dil Raju quickly stepped into the scene and has brainwashed Siddharth and taught him how to approach and handle media. Finally, a helpless Siddharth had to apologize.