It is a known fact that our stylish star Allu Arjun commands an impressive fan following in Kerala. Fans call him Mallu Arjun and after Prithviraj, a local star and Ilayathalapathy Vijay, Tamil Star, it is his films, which do third highest business. Sources say that the Malayalam dubbed version has been sold for a record 1.75 crores and this is highest ever sum for a Telugu film, dubbed in other language. Allu Arjun is also getting ready to promote his film in the state where the youth are really crazy about him!