Superstar Into Smartphones Business
Salman Khan joins his peer Shah Rukh Khan in venturing into businesses other than film production, binding their popularity to establish revenue streams in industries as diverse as entertainment, competitive sport, endorsements and branded clothing.
Salman Khan, who owns the Being Human clothing brand, has registered the BeingSmart trademark for smartphones targeted at the entry to middle market segment. He has also selected the Chinese plant and initial phone models that will run on Android and cost below Rs 20,000.
The BeingSmart smartphones will initially be sold online and later through strategic partnerships with a few large cellphone and electronic retail chains. They may also be sold in Being Human stores.
Salman is said to be searching for an investor. He expects to launch the devices in the next two quarters. Like the Being Human apparel line, proceeds from the profit will be ploughed back into charity and social work that Salman Khan does with his Being Human Foundation.